Envisioning the Future of PR

birdsIn my work at American Public University System, I am on a team that is working on a challenge to identify a new innovation that will help the university to better serve students. I am finding that unfettered forward thinking is fun and a great way to expand my thinking about the work I do.

I wanted to also take a look at public relations. What innovation can help the public relations profession to advance its quest to help people and communities to create connections and relationships? Wouldn’t it be ideal if…?

I don’t want to post my ideas before you have a chance to think on this and share yours. Close your eyes, let go of all the realities you deal with every day, and write me your thoughts on what you think can best help advance the profession. I’m listening!