Crowdtap has released the results of a survey of 839 millennials online and found that they spend roughly 18 hours of their day engaged with media and prefer user-generated content (UGC), content that is created by their peers. Millennials are also committed to engaging with social media on a daily basis above all other media types.
Millennials report that information they receive through UGC is highly trustworthy and trusted 40 percent more than information they get from traditional media sources , including TV, radio, newspapers, and magazines.
Specifically, conversations with friends and family are the most trusted UGC format, followed by peer reviews.
You can download the full report in exchange for some contact information.