According to the first edition of Shareaholic’s ”Social Referrals That Matter” Report, a look at the average visit duration, pages per visit, and bounce rate for visitors referred to sites from each of the top eight social media platforms, YouTube drives the most engaged traffic.
- YouTube traffic has the lowest average bounce rate, the highest pages per visit, and the longest visit duration. Video watchers are especially receptive to links within video descriptions which complement the audio-visual content they just consumed.
- Google+ and LinkedIn drive the fewest social referrals, but they bring in some of the best visitors. Google+ users spend more than three minutes diving into things shared by connections in their circles, while LinkedIn users generally spend more than two minutes on each link they click.
- Reddit users are the most fickle. Reddit users are selective about the content that gets upvoted and are eager to downvote things they disagree with.
- StumbleUpon drives the least engaged referrals. P