Communicators take note: Millennials are the largest generation by number in US history, numbering more than 80 million–larger than the Baby Boomers and outnumbering Gen X almost 3:1. Millennials came of age in the wake of massive advancements in technology, unparalleled communication access, and media exposure that allowed people to spread information faster than in any generation before them.
A recent Adroit Digital study uncovers several interesting data points about this group:
- Millennials are the most racially and ethnically diverse American generation ever.
- This generation demonstrates strong brand loyalty.
- Social and mobile media have the most influence over them.
- A recommendation from a friend is one of the strongest influencers.
Communicators should take note that courting Millennials means generating conversations about you, making sure you’re a good corporate citizen, and keeping your information fresh and exciting and available via the latest technology.
Access the full report.