There are several free online marketing methods that have proved to help get businesses and brands noticed. While they are “free,” effective use of these tools means investing time and effort into providing great content.
Here are five inexpensive and creative ways you can market your business online.
1. LinkedIn Group
Create a LinkedIn group to give your target market and other professionals in your industry useful and engaging information. Use your discussion posts to link back to your website and other social media sites.
Be sure to invite your customers and prospects to join the group. Personal invitations work best.
Allow group members to network online. Get people talking while at the same time becoming a trusted resource to your LinkedIn community.
2. Make YouTube Videos
With more than 800 million monthly visitors and many studies showing that people are more likely to engage with video content than plain text, YouTube is an effective online venue to market your business.
YouTube marketing videos need to have the following features:
- A catchy headline with researched keywords
- A clear, concise, and engaging message
- A call-to-action (what do you want viewers to do next?)
3. Get an Endorsement
Find someone your customers trust or who is very relevant to your business to talk about your brand. Their authentic, first-hand experiences are most effective.
4. Publish an E-Book
Develop an e-book about a topic that is relevant to your industry. (If you’re short on time, or lack proper writing skills, you can go to websites like Odesk and Elance to hire a professional ghostwriter to develop an engaging e-book.)
Promote the book using existing email lists and social media accounts. Make sure you have a means to capture the contact information for everyone who downloads or accesses the book.
5. Get Published in a Blog
Find blogs that your customers and prospects read and respect (ask them) and write a guest blog post following the blog’s guidelines. When your content is posted on a high-traffic blog , you can reach thousands of potential prospects.