Which Social Sites Drive the Most Web Traffic?

measurementA new report from Shareaholic, which sources data from a network of roughly 300,000 opt-in Web sites, reports the following data on the percentage of overall traffic, including direct traffic, social referrals, organic search, and paid search that social sites receive:

  • YouTube, Google+, LinkedIn, and Reddit each site saw its share of Web traffic referrals decline over the past year. The share of visits in June 2014 for YouTube, Google+ and LinkedIn were 0.06%, 0.06% and 0.02%, respectively.
  • YouTube and LinkedIn each saw its share plunge over the past year, shrinking 82.66% (0.29 percentage points) and 77.43% (0.05 percentage points), respectively.
  • Google+ flost 19.81% (0.02 percentage points) of its share of traffic year-over-year.
  • Social media remains a key driver of Web traffic. The eight largest sources of social referrals drove 31.07% of overall traffic sites received last month — nearly double the 15.55% of traffic driven during the same period last year.
  • Facebook now drives nearly a quarter (23.39%) of overall traffic to sites. Over the last year, its share of traffic is up 150.49% (14.05 percentage points) from 9.34% in June 2013.