Communicators know that effectiveness is not about the crowd assembled, it is about the relationship with each person we connect with. This applies to both physical and online gatherings: we don’t succeed unless we have meaningful conversations.
Recent awareness that collecting “likes” on Facebook isn’t actually a valuable goal should not surprise any communication professional. We know that what we want to get to is actual interactions.
Here are some thoughts on how to do just that:
- Encourage people to post content and tag you (@….) Any post or photo with your page or personal name will become part of your news feed.
- Likewise, create and tag relevant people and organizations in your text and photos.
- Share content that your followers, customers, partners, etc. have created.
- Post photos (and be sure to tag relevant people and organizations).
- Ask a question or post a survey.
- Share your blog posts, YouTube videos, SlideShare presentations, etc. – readers can comment on Facebook or at the original posting site.
Facebook is a tool that you can use to build and maintain personal connections, so the more personal and inviting your content is there, the more likely you are to inspire meaningful interactions.