LEWIS PR and AMEC are presenting “From Measurement to Management: Moving from proving value to creating value,” an interactive panel discussion to learn how the right measurement insight and analysis can go beyond ROI proof and toward improving actual campaign execution.
Tuesday, September 16
5:30 – 9 p.m.
- Mark Weiner, CEO of Prime Research
- Serena Ehrlich, Director of Social, BusinessWire
- Trevor Martin, Social Media Manager, The Nature Conservancy
- Matthew Buffington, Deputy Director, U.S. Department of State
- Ian Lipner, Vice President, LEWIS PR (moderator)
600 F St. NW,
Washington, DC 20004
Panelists will discuss:
- How to measure outcomes instead of inputs and outputs
- The importance of measuring content effectiveness vs. channel metrics
- How research insights can improve communications success and client offerings