It’s not unusual to find a website that offers a Quick Links component on the home page. But usability research suggests the practice should not be used.
Quick Links is a label commonly used for a list of unstructured links. Options are usually presented as a drop-down list, a list, or a group of icons. The idea is to attract attention and to help users get places quickly. Unfortunately, these goals are not met with this approach. Another issue is that the label gives no sense of what might be found in the grouping.
The better approach is to understand what most users will want to get to quickly and build that into your website design and navigation. Use helpful labels and design elements to call attention to specific elements.
For more details about Quick Links, read “Quicklinks: Bad Label or Indicative of Usability Issues.”