Last week I attended a workshop sponsored by the International Public Relations Association (IPRA) and got a great tip from Lisa Karl of Savvy Digital Business: tagboard.com. This is a great tool for your social listening and engagement and, possibly, your website.
Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Each tagboard is a collection of social media posts from Twitter, Facebook, Instagram, and others that share a common hashtag. It provides you with one view that aggregates mentions across social sites. What a time saver!
It gets better.
Tagboards are fully interactive. You can favorite, retweet, reply, comment, and like, right from your tagboard.
Since Tagboard aggregates by hashtag, this is most effective for you if there are one or more relevant hashtags for you to follow. If you aren’t already doing it, defining and promoting a hashtag for your business or specific events (rather than leaving it completely to chance as to what, if any, hashtag is used) is a great way for you to track conversations that are relevant to you.
It also gets a little scary.
Tagboards can be embedded on websites, integrated in to mobile apps, and shown on large displays. The look and feel can be customized. This allows for a dynamic stream of content and can be very exciting—as long as it is content you want to share.
If you want to make your tagboard public by embedding it at your site or sharing it at an event, you’ll want to be fully versed on Tagboard’s tools that let you select specific posts. There are plenty of people who love to sabotage a hashtag with content that is not relevant.