Yesterday I blogged about the importance of the headline, and today I follow up with a neat tool for anyone who uses WordPress to publish. The KingSumo headline testing plugin for WordPress gives you the option to test headlines for your blog posts right in the editor.
You can add up to 10 alternative headlines. After you publish, the plugin rotates your headlines to determine which one performs best. KingSumo will automatically adjust the headline rotation to show the winning headline more often. The winning headline is based on the number of times the blog post with that headline is shared.
With the results of this effortless user testing in hand, you can then narrow the headline options, use the best performing headline as the subject line for your blog post email updates, and use it in follow-up social media updates after the post goes live.