PRSA-NCC has a great opportunity for anyone who wants to learn about digital advocacy. “Taking it to the Tweets: How Digital Advocacy Will Shape Public Affairs in 2015,” will be held on Nov. 19 from 8-10 a.m. at the U.S. Navy Memorial & Heritage Center in Washington, DC.
Panelists include Allie Walker, Communications Specialist at Honda North America and former Press Secretary to Congressman Dave Camp and the Ways and Means Committee and Phillip Lovell, Vice President for Policy and Advocacy – Comprehensive School Reform at Alliance for Excellent Education.
Want to reach the 114th Congress or the Obama Administration in 2015? Letters to the editor of the local paper or fly-ins may not be enough to get public policy results. Today, winning public affairs campaigns leverage Vine videos, mobile-friendly content, Twitter outreach and more to reach busy policymakers and their staff.
Attends can expect an overview of how social media can help you target your audience and analyze their public conversations; examples of how digital and social media have been integrated into successful advocacy campaigns; and insight into what to expect from policymakers and public affairs professionals in the 114th Congress.