The Magic Words to Attract Donors

header_moneyResearch shows that language matters when you are appealing for donations. Using the right terminology in your fundraising efforts makes it far more likely you will expand your donor base. The wrong words can hurt, too; technical language is especially unlikely to attract the gifts you want.

Thanks to my friends at MiniMatters, you can get all the details in the post, “Words matter in fundraising and planned giving marketing.” It offers great intel for communicators.