New research from Fractl and BuzzStream confirms that email is the best way to pitch story ideas. Further, 85 percent of editors determine whether or not they are interested in a pitch by the subject line of the email.
Many top outlets report that they receive more than 300 pitches daily, so communicators need to be strategic to increase the chances that a message is read.
The findings offer these tips for writing a subject line that will get your email read:
- Make the subject line short; 10 characters or less is preferred.
- Describe what you’re really trying to get published.
- Use any unique statistics in the subject line.
- If you have worked with the outlet or writer before, note that.
- Be professional – no emoticons or excessive punctuation.
More details about the study and findings are available in a white paper.