Who Uses Pinterest
- 70 million users (and increasing)
- Mostly female
- The most active users are “Millennial Moms” who have young children in the home and grew up with smart phones and social media
Best Practices for Businesses
Verify your website. This step increases your credibility with users. In order to verify, you need to be able to edit your website’s HTML code. After you verify your website, you’ll see a check mark by your name on your profile and in search results, and get access to your analytics.
Use rich pins. Rich pins add extra details to Pins from your website. Right now, there are five types: movie, recipe, article, product and place. Rich Pins require some technical expertise and web development. You have to apply to Pinterest to be allowed to use them.
Offer a follow button. The follow button pops up on your website and allows visitors to follow without leaving your site. It’s a simple copy and paste of a couple of lines of code .
Pay attention to your content. Post accurate content; verify all links. Use only relevant hashtags. Focus on content that is likely to be shared, like how-to, rankings lists, and tips and tricks.