LinkedIn is a great place to promote your blog and other content you have written. The site has several ways – almost too many – to showcase your content. Here’s a quick overview of the options.
All members LinkedIn members are now allowed to create long-form posts including title, photo, content, and hyperlinks. Be sure to include links that take readers to related content on your blog or website. This content becomes part of you professional profile and is shared with your connections. The reach can extend beyond the site: LinkedIn users can subscribe to follow your posts and the content shows up in search engines.
Share the link to your blog as a status update. You can share the link to the same content multiple times with a different question or comment to spark discussion. Depending upon what contacts are checking their LinkedIn news feed at any particular moment, the multiple status updates will increase your reach and broaden your audience.
Start a discussion in one or more relevant groups. Don’t just post a link. Post a sentence or two that highlights why your content is relevant to the group. Ask a question or invite comments.
Search for content on LinkedIn that is related to your content. Write comments that share an insight and include a link to your content for more information. Becoming a valuable member of the LinkedIn community is not only about sharing quality content, it’s about engaging with the content produced by other members as well.
Profile Portfolio and Publications
Add links to your content and blog to the profile portfolio and publications sections. These sections let you to give a sense of your content efforts overall, rather than promoting individual posts.