Links and Content Credibility

header connectYour mother told you that you are judged by the company you keep, and the corollary for your content is that it is judged by where it links. Links are as important as they can make or break your credibility with your online reader.

In the words of Nielsen Norman Group:

Any broken promise, large or small, chips away at trust and credibility. The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises.

Follow this simple, two-step plan to make sure your links work well for you:

  1. write descriptive, true link text
  2. immediately display what the user expects to see — right on the link’s destination page

Here are more tips for great links.

  • Because they are formatted differently than the surrounding text, links attract user attention and are often seen as standalone items. The terms used in links should be understandable when read alone.
  • The best links are relevant, supporting and adding to the content, rather than taking the reader on a tangent.
  • Ideally, the destination page should offer cues to tell the users that they have arrived in the right place and how to move further ahead.

Get more insight by reading the research report.