Your own images should always be your go-to choice when that is an option. Pictures that illustrate exactly what you are communicating – even if they are lesser quality than a stock photo – are the most authentic choice. Take pictures with a camera or phone whenever possible.
No matter what approach you take, you’ll need to know the image size guidelines for each place that you intend to publish. For social networks, Sprout Social keeps a page that lists the dimensions for the major platforms.
- Make sure the image makes sense even in a very small view.
- Never violate copyright. When in doubt, ask for specific permission for your use.
- If you create an image with text, proofread it about a million times before you hit save. Then have someone else proof it before you publish it anywhere.