That Whole “Above the Fold” Thing

header_laptopI’ll admit that I have been advising clients for a few years now that in these days of drastically varying screen sizes the concept of “above the fold” really isn’t valid. New research from Nielsen Norman Group that shows an 84 percent average difference in how users treat info above vs. below the fold is causing me to reevaluate that advice.

2 thoughts on “That Whole “Above the Fold” Thing

  1. If they’re on social, I’d rather see the icons above the fold rather than below it.

    It depends on whether ads are there and where it’s being viewed (mobile device or PC). A friend of mine who works for a newspaper chain says that the top section and the right-hand section of a webpage are prime advertising spaces so they don’t always want the social media icons taking up ad space.