Short or long blog posts: Which do you prefer to read?

Eagle-Eyed Editor

tablet computer Tablets: Not just for paper anymore. Image courtesy of DTL, Morguefile.

So I’m talking to a marketing friend of mine the other day and we discussed the ideal length of a blog post. At this time, search engines such as Google favor long-form blog posts of 1,200 to 2,000 words. That’s not the only requirement, though — getting your blog post found involves several SEO (search engine optimization) techniques such as interesting content, hyperlinks, proper keywords in your blog post title and paragraphs, and properly labeling your photographs. SEO undergoes regular changes and you have to keep on top of those changes since they affect where your website/blog post is found on the search engine results page.

Although it’s a good thing for your blog post to be picked up by search engines, I wonder how much of the longer blog posts actually get read from top to bottom in today’s fast-paced society. As…

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One thought on “Short or long blog posts: Which do you prefer to read?

  1. Thanks again for the reblog, Jill. This blog post is generating some interesting comments from my readers — it’s fascinating to see readers’ viewpoints about why they choose to read a short or long blog post!

    Like

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