The Movable Ink US Consumer Device Preference Report from Movable Ink (data from October 2014 -December 2014) shows that smartphones and tablets now account for the majority of email opens in every state.
- About half of all emails are opened on smartphones
- iPads and iPhones account for 58 percent of email opens;Android smartphones and tablets account for 8 percent of email opens
- 55 percent of Android users read an email for 15 seconds or more; 40 percent of iPhone users look at emails for 0-3 seconds
- The most opens on mobile devices happen on Friday, Saturday, and Sunday, from 6-9 a.m. for phones and in the evening for tablets.
See the full Consumer Device Preference Report.