For more than two decades, Katie Delahaye Paine, “The Measurement Queen,” has been a pioneer in the field of PR measurement. She’s leading “How and What to Measure,” a workshop hosted by the National Capital Chapter of the Public Relations Society of America, Thursday, March 19, at the U.S. Navy Memorial in Washington, D.C.
Paine will address measuring traditional and social media results, using examples from several organizations that implemented measurement standards that ultimately improved their programs.
The event will cover:
- How to get started and what you need to prepare
- What barriers you’ll encounter and how to overcome them
- How to perform the five tasks you will need to master