We all love to be able to cite current stats on social channels when referencing them in our work. Finding a good single source for current data can be a challenge, so I was happy to recently discover statistics at Social Bakers.
Free stats are offered on Facebook, YouTube, Twitter and G+. Social Baker monitors over 8 million social profiles and tracks activity between brands and individuals across all major brand profiles. Stats are available by industry and country.
Key aggregate stats are listed, such as:
- Active users
- Mobile users
- Volume per day
In addition to the insights in the Statistics section of the site, there is a Resources section with overview reports by country and industry.
There is good information here for the strategic communicator. Share your favorite go-to resources here.