LinkedIn offers free analytics for company pages. Here’s a look at the insight you can gain for your efforts to engage there.
The analytics button is one of the navigation choices near the top of your company page. Here’s what you’ll see:
- The updates dashboard breaks down each post and provides data about impressions, clicks, interactions, followers acquired, and engagement. A graph maps reach and engagement over an adjustable period of time.
- The followers dashboard offers a breakdown of organic vs. acquired (via sponsored content) followers. There is also demographic data that breaks down followers by seniority, industry, company size, function, and employees vs. non-employees.
- The visitor dashboard provides insight into people who visit your page but don’t follow it. There is a breakdown of page views, unique visitors, and a full demographic breakdown.
Make use of LinkedIn’s analytics to get insight as to where you can improve your page and cater to both current and potential audiences. The demographic breakdowns gives great insight into the people you are reaching with your page so you can tailor content to their interests.
The information is a great indicator for what types of content does well with your audience. You may notice that posts about a particular topic receive more likes or that asking questions drives a higher rate of engagement.