Most of us routinely use twitter as a vehicle to get people to our content at other places, such as a website or blog. The desired behavior is for someone to read the tweet and click on the link to engage further.
Link clicks are the strongest chance of gaining views and shares for your content. And, the more people clicking on your article via Twitter, the more exposure it gets.
The average Twitter click-through rate is 1.64 percent. So what can you do to increase the chances that your content will get clicks?
Use clear language.
Followers are scrolling through their feeds and scanning tweets very quickly. Be as clear as possible by choosing simple, easily scannable language.
Write less than 140 characters to leave room to be re-tweeted and for followers to add a comment when they share your tweet.
Hire great verbs.
Verbs get the most attention in your tweets so make them meaningful and great. Using more verbs in your tweets is can be a powerful way to increase click-through rate.
Use the article title or headline.
The headline is the most important part of the article. People decide to read further or move on. Write compelling headlines for your content and get the most bang for your effort by using the same headline in your tweets.
Be fun (but accurate).
Titles that are lighthearted and humorous get more clicks. But be lighthearted in a way that is true to your organization and, more importantly, accurate. Don’t sacrifice the integrity of your message for a laugh.
Two part descriptions work.
Write a two-part tweet that uses a question mark, colon, or hyphen. These get more attention.
Add a picture.
Tweets with images and videos get more clicks.
Space non-time-sensitive tweets 30 minutes apart.
Make sure your text is error free and that your links work. A simple typo can obscure your meaning. A bad link will make it impossible for you to get clicks.