Information that is shared as a story tends to resonate better with readers than straight sharing of the facts. This is a tough reality for me, as every English teacher I have ever had will tell you that I have no gift for storytelling.
Connecting with audiences to provide information they need and being personal at the same time is a great formula for effective communication, so we all need to hone our storytelling skills. People are reading your content to find something of value and telling them a narrative about your experiences is the perfect way connect with them, but only if your content is helping them solve a problem.
Here’s a checklist to make sure your stories are helping your readers:
- The story or personal experience shared illustrates information that is important to the reader (it’s not about you)
- Frame things around what is important to the reader
- The use of “I” is well-balanced with references to “you” and “we”
There’s no better way to strengthen your storytelling skills than doing it, gauging reaction, and doing it some more. Improvement comes with practice.
It also helps to dissect the great stories you come across. When you read something that really resonates, analyze how it is done. Does it follow the three checklist items above? What else makes it effective? Build your own checklist based on the great examples you find.