Connecting with Teens (Don’t Discount Facebook Yet)

header mobileonchairPew has important new data for communicators who need to connect with teens. According to “Teens, Social Media & Technology Overview 2015, ” 24% of teens go online “almost constantly” thanks to their smartphones.

  • 56% go online several times a day
  • 12% once-a-day
  • 6% weekly
  • 2% less often

91% of teens go online from mobile devices at least occasionally, 94% daily or more often.

Facebook Still Rules

Facebook is the most popular and frequently used social media platform among teens, with 71% of teens using the site. Instagram and  Snapchat are used, but with less frequency.

Teens are diversifying their social network site use–71% report using more than one social network site.