Pew has important new data for communicators who need to connect with teens. According to “Teens, Social Media & Technology Overview 2015, ” 24% of teens go online “almost constantly” thanks to their smartphones.
- 56% go online several times a day
- 12% once-a-day
- 6% weekly
- 2% less often
91% of teens go online from mobile devices at least occasionally, 94% daily or more often.
Facebook Still Rules
Facebook is the most popular and frequently used social media platform among teens, with 71% of teens using the site. Instagram and Snapchat are used, but with less frequency.
Teens are diversifying their social network site use–71% report using more than one social network site.