It’s easy to ignore your LinkedIn company page as a piece of evergreen real estate about your business. If you do, you are missing out on a great opportunity to be found on LinkedIn and in Google. Company pages are designed for search engine optimization (SEO).
Here are four easy ways to make your LinkedIn company page work hardest for you:
- Use keywords.
All of your online efforts should use the keywords that lie in the intersection of what you do and what people search for and LinkedIn is no exception. Focus especially on the first 156 characters of your profile as those words will be searched by Google.
- Link to your company page.
Make sure your website, social media channels, and other online properties link to your company page. These external links boost your search engine visibility.
- Share content.
Use your company page to share content, especially content that covers the same keywords that you are focused on. You want your company to be connected to all content that is relevant to your brand.
- Create your own updates.
In addition to sharing content created by others, create your own content on LinkedIn. Make sure that your text uses your important keywords. Write like a journalist – make your postings timely and newsy. Link to your related content whenever applicable. Use photos and videos whenever possible.