Checking for a Pulse on the Press Release Tool

header_newsPress releases have been reborn more times that I can count. Now there is news that Google may be breathing a bit of new life into the value of the press release. I wrote about it today at the Online Career Tips blog, Check out: Press Release Gains Strength as an Online Marketing Tool

Is the press release still a vital part of your communication toolkit? What’s the rationale behind when you decide to issue a release?