Public relations professionals develop great information and marketers always need great content, so it’s no surprise that there is an increasing intersection between PR and content marketing. PRSA-NCC’s Independent PR Alliance is offering a workshop on this topic, “PR’s Essential Role in Content Marketing Today”
Content marketing and digital media are changing the face of communications, and blurring the lines between PR and marketing. Marketers and social media experts have traditionally taken the lead on content marketing, but PR professionals play an essential role, too, in developing and amplifying stories that can drive Web traffic, influence social media and win campaigns. PR practitioners are increasingly being called upon to create digital content, contribute to marketing strategies and help achieve measureable results through an integrated marketing communications approach.