Posting content online isn’t going to be effective until you have a defined strategy directing your efforts. No one can afford to continually create new content just for the sake of creating content. A content strategy will ensure that content is being used effectively to achieve business goals.
In the 2015 edition B2B Content Marketing Report, the Content Marketing Institute found that the key to content marketing success is having a written strategy and letting it guide your efforts.
An effective strategy will consider:
Mobile. Audiences are consuming content on mobile devices.
Understanding how to research, plan, and distribute content that’s relevant to your goals is the difference between posting content and delivering on an effective content marketing strategy.