LinkedIn has been putting a lot of effort into its groups feature to make them a better forum for discussions. if you have a group, it’s time to work to get the most out of your efforts there; if you don’t have a group yet, this may be a great time to get started.
Engaging with LinkedIn Groups
You need to actively work to get members involved with a group.
- Be sure to populate the Group Rules section of the group so that members and potential members know what can and can’t be posted.
- Use the template available under the Manage Group tools to create a welcome email that will automatically be sent to new members.
- Create a discussion that invites members to introduce themselves to one another.
- Sent message directly to group members. Nothing beats a one-to-one message for making someone feel connected.
Invest time to make your group an active community.
- Give your group a visual identity by adding a logo to the group. (Group Information>Upload logos)
- Be sure to allow group members to display the group logo on their profiles. (Group Settings>Membership)
- Encourage members to network beyond the group and mention discussions on other social channels.
- Send a weekly newsletter. You can send an announcement to all of the members. (Manage Group>Send an Announcement)
Keep Discussions Flowing
- Be sure to check the moderation queue and approve discussions in a timely manner.
- Regularly change the “Managers Choice” discussion.
- Like and comment on the discussions created within the group.