Hashtags are part of the required approach if you want to be successful on social media. Hashtags are now part of accessing information and being found on Twitter, Facebook, Google+, Instagram, Google search, and many other social channels.
And, the impact goes beyond social channels. As users become more comfortable with the use of hashtags, they are also using them to search with Google and other search engines. Hashtags make your content viewable by anyone with an interest in your hashtag, regardless of whether they’re part of social networks.
[Related: Getting Started with Hashtags]
Be Hashtag Saavy
How many hashtags should you use?
According to Buddy Media, tweets with hashtags get two times more engagement (clicks, retweets, favorites, and replies) than tweets without. Use no more than two hashtags in a tweet.
On Google+, your posts are given hashtags automatically based on their content, but you can also edit them or add your own. Since Google+ is Google’s social network, hashtags are now built into Google searches. If you type in a hashtag search (start your search with #), you’ll get the normal search results plus a sidebar of relevant Google+ posts.
Facebook posts without a hashtag actually do better than those with a hashtag, but they are relatively new on that network. Use them on Facebook, but again limit yourself to one or two hashtags per posting.
Find the Right Hashtag
So, how do you know which hashtags to use?
Twitalyzer can show you how influencers are using hashtags. Grab a handful of usernames of people and brands in your industry whom you admire, and input the accounts into Twitalyzer. At the bottom of the results page, you’ll see a section for their most commonly used hashtags. Add the relevant ones to your list of potential hashtags.
Find Related Hashtags
Use Hashtagify.me to find related hashtags to the ones you are using.
Double Check Results
Before you use a tag, check whether it is being used elsewhere in an entirely different context. Do this easily by searching for it on the intended network.
[Related: #Hashtag Like a Pro]