If you are using social media to get your message out to millennials, you have plenty of company. So, what can you do to make sure your communications rise above the fray?
Tell Compelling Stories
Use a storytelling narrative. While pitches will be tuned out, millennials are open to content that is relevant with a storytelling narrative. Be sure your messages are authentic, use humor, and are timely.
Millennials will follow a brand on social media if they strongly believe in the brand’s mission and values. They expect those values to be infused in the messages broadcasted through social channels.
Millennials love video content because videos are easy to consume and relatable. According to a recent study, 67 percent of millennials said videos on social networks delivered relatable content.
Optimize for Mobile
Mobile is one of the top sources for social media consumption among millennials. Social content should be optimized for mobile devices.
Be Open to Paid Placements
PR folks cringe at the idea of paying to place content, but this is part of the reality of sharing information via social media. More platforms are giving better exposure to paid versus organic content and that trend is only likely to increase. Bottom line is that if you want your content to be seen, you may have to pay to get the eyeballs you want.