Tell Stories with Periscope

header canTwitter’s Periscope app lets you share and experience live video from your mobile phone. In keeping with consumers’ preference for stories and authentic messaging, periscope helps communicators to develop more personal relationship with target audiences.

Twitter had acquired live video-streaming app in March. According to Twitter, Periscope’s value for brands lies in its ability to help them provide real-time access to moments that matter.

It can be used for:

  • Live streaming
  • Live video
  • Social sharing

Periscope has well over 1 million users but, compared with other social sites, it’s still an up-and-comer. So it’s a tool to use, but probably best as part of a multi-channel strategy.

[Related: Meerkat, We Hardly Knew Ye]

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s