Blogging is a communication tactic that has been around for a while. As a result, a lot of the published advice is years old. While much of it holds true, I thought this was a good time to offer a top five best practices for blogging in 2015.
1. Volume matters.
Your blog needs to be active. Period. Post multiple times per week.
The more blog posts you write, the more chances you have for something to resonate with your readers. The good news is that writing blog posts gets easier with time. As a good rule of thumb, it takes around 45 minutes to write and publish a post.
2. Create connections.
Link new posts to previous posts at the blog and external related content. Links to previous posts give you another shot at reaching people with the information and keeps people on blog site for a longer period of time. The more time visitors spend with your blog, the more connected they feel to you.
External links are an opportunity to build relationships. Any time you can connect your content with related content, you have the potential to connect with new readers. Connections can be made with links or by commenting on related blog posts with a link to a related post at your blog.
3. Be visual.
Images are crucial to blog impact. They the first thing people see when you share your blog posts on social media. The image alone can cause someone to share your post. Images can be created with tools like Canva or selected from one of many stock photo sites.
[Related: Create Your Own Images]
4. Add value for your audience.
Your voice is what makes your blog different from any other blog. Inject your thoughts and opinions in your posts to give your readers a new way to look at things and to help them to connect with you.
Write for your readers and not for search robots. If you focus on good high quality writing, good search engine ranking will follow.
Length is not nearly as important as value. The best length for a post is the length you need to share valuable insight. No more, no less. A post that doesn’t say anything has no value.
Share your blog posts over and over and over again on all of your available websites and social channels. Once they start to die down, share them again.