The message comes every week from LinkedIn: people are looking at your profile. For a while now, I’ve just been deleting these notices, seeing them as no more than a promotion to entice a premium subscription. The fact is that, whether I know who they are or not, people are looking at my profile – and yours.
Your LinkedIn profile is serving as your first impression. What is it saying?
Here’s a checklist of items to make sure you are communicating the right message to people who are “meeting” you on LinkedIn:
- Is your profile content current? I get notices all the time of work anniversaries for jobs that I know my connections have left months, if not years, ago. Keep your work history and other details up-to-date.
- Is your profile photo the right image for your professional self?
- Are your updates consistent with your business image? While social media are all connected, Facebook is the place for things related to your off-hours self. LinkedIn posts should be related to your professional self.
- Make connections with others. We are judged by the company we keep. Make connections in your industry: thought leaders, clients, coworkers, etc. Be sure to comment on content that is relevant to your expertise.
- Monitor new features and use them. LinkedIn adds new features all the time; this means that even if you don’t think your profile information has changed you probably need to update your profile. All users can now make long-form posts. Write some. You can also post documents related to key projects. Do it.
[Related: Publishing on LinkedIn]