What Does Your LinkedIn Profile Say About You?

header apple userThe message comes every week from LinkedIn: people are looking at your profile. For a while now, I’ve just been deleting these notices, seeing them as no more than a promotion to entice a premium subscription. The fact is that, whether I know who they are or not, people are looking at my profile – and yours.

Your LinkedIn profile is serving as your first impression. What is it saying?

Here’s a checklist of items to make sure you are communicating the right message to people who are “meeting” you on LinkedIn:

  1. Is your profile content current? I get notices all the time of work anniversaries for jobs that I know my connections have left months, if not years, ago. Keep your work history and other details up-to-date.
  2. Is your profile photo the right image for your professional self?
  3. Are your updates consistent with your business image? While social media are all connected, Facebook is the place for things related to your off-hours self. LinkedIn posts should be related to your professional self.
  4. Make connections with others. We are judged by the company we keep. Make connections in your industry: thought leaders, clients, coworkers, etc. Be sure to comment on content that is relevant to your expertise.
  5. Monitor new features and use them. LinkedIn adds new features all the time; this means that even if you don’t think your profile information has changed you probably need to update your profile. All users can now make long-form posts. Write some. You can also post documents related to key projects. Do it.

[Related: Publishing on LinkedIn]