Google Analytics Adds Active Users Data

header_statsGoogle Analytics has added a way to see the number of active users for your site or app. The data is available in all Google Analytics accounts.; no changes to the tracking code are necessary.

The Active Users report lets you see the following metrics:

  • 1-Day Active Users: the number of unique users who initiated sessions on your site or app on the last day of your date range.
  • 7-Day Active Users: the number of unique users who initiated sessions on your site or app during the last 7 days of your date range.
  • 14-Day Active Users: the number of unique users who initiated sessions on your site or app  during the last 14 days of your date range.
  • 30-Day Active Users: the number of unique users who initiated sessions on your site or app from during the last 30 days of your date range.

To open the Active Users report:

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Select the Reporting tab.
  4. Select Audience > Active Users from the Report navigation.

[Related: Simplifying Google Analytics]

Getting Insight

If you have many 1-Day Active Users but the numbers drop off for longer term users, that can signal that initial enthusiasm isn’t translating into long-term engagement. For example, lots of users might be downloading an app but are finding that it doesn’t really meet a need they have or that it doesn’t capture their interest.

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