Clients often ask if they need to have a presence on certain social channels. The important thing to realize when deciding if you need to be on Facebook, Twitter, or LinkedIn is that your presence there will help people find your website. That is because social channels positively impact your ranking in search engines.
Search engine optimization (SEO) helps your website to climb up the rankings. There are several techniques to boost search rankings, but a solid social media presence is among the most important. The more robust your social media presence, the easier it will be for your potential customers to find you.
[Related: 5 No-fail Tips for Media Outreach on Twitter]
Here’s how to get the biggest impact from your efforts on social media:
- Make your content super shareable. The more your content is shared, the greater the impact on your SEO.
- Use Twitter. Google has special access to tweets, so your content on Twitter directly impacts your ranking on that search engine.
- Use hashtags. Hashtags make your content easier to find and find-able content is bound to rank higher in search results.
- Make connections. A solid social following matters. Followers help you with sharing your content (point 1) and the number of followers matters when Google is determining your authority. Building a following takes time but it is worthwhile. Good social media practices (like useful content, customer engagement, consistent scheduling, and frequent sharing) will build your follower base.