If you are trying to navigate the waters of social media, imagine you are at a cocktail party. All of the social dos and don’ts at that venue will guide you well in virtual social interactions as well.
When you are new to a crowd, you hang back and try to get to know the dynamics before you charge in with your own agenda. This works in social media too. Sip your cocktail and observe. Your first encounter with a new group is a time to listen more than you speak.
It’s Not All About You
Have you ever been at a cocktail party and encountered a person that only talks about themselves? While you do in fact learn a lot about them, you don’t make a connection, automatically trust them, or find reasons to connect with them again. It’s the same situation on social media.
You need to build trust, show followers that you care about and listen to them, and truly understand what is important to the people you want to engage with. Remember that people trust people.
When you do engage, communicate in the same way you would if you were talking to someone face-to-face. You need people to understand what you’re saying and relate to it.
Make a two-way connection. Share your thoughts and solicit followers to do the same. Think of ways to inspire, encourage, excite, and educate your followers.
You would never introduce yourself to someone as the name of your company, so don’t speak from that perspective on social media. Ask questions to learn what matters to followers, understand what’s on their minds, and how you can be a better resource to them.
Be a Resource
Offering advice or information that’s relevant , even if it isn’t about you. You want to be someone worth listening to, and that means demonstrating that you know more than your message or your immediate interests.
It takes time to build trust. Remain consistent, engaged, and interactive with your audiences. Being socially thoughtful should help you to soon be part of all of the best conversations at the cocktail – er, social media – party.