Think Visual, Even for Mobile Users

header instagramAn increasing number of the people looking at your content are doing so with their mobile devices. In fact, more and more people are looking at your content only on mobile devices.  Concurrently, images are replacing words, even on small screens.

People use images to experience and process the world around them. The best content has strong visual appeal. Use images that:

  • Tell a story
  • Create an emotional connection
  • Match the aesthetic of the rest of visual experience

You don’t need photo shoots or elaborate productions. You can create effective visuals with simple photo editing and filtering tools.

Maintain consistency across campaigns by establishing connective elements across images and videos – like an identifiable color palette, composition, or photographic style. This will make your content more recognizable.

Make sure your visuals – like your words – support your strategy. Images need to make sense and add to the meaning you want to convey.

 

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s