Did you know that colored visuals increase people’s willingness to read a piece of content by 80 percent? Or, that when a relevant image is paired with information, people retain 65 percent (as opposed to just 10 percent for text-only messages) three days later?
These are just some of the many stats that should guide online communication practices in 2016. Hubspot recently compiled 37 stats that marketers need to keep in mind as they seek to effectively connect with online audiences.
Since 37 points is a lot to digest at once, I offer these top 10 facts that are most relevant for communicators:
- Content with relevant images gets 94% more views than content without relevant images.
- Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.
- Midway through 2015, mobile video plays exceeded 44%, up 74% from 2014 and up 844% since 2012.
- Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion.
- Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.
- People following directions with text and illustrations do 323% better than people following directions without illustrations.
- Visual content is more than 40X more likely to get shared on social media than other types of content.
- Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images.
- Facebook posts with images see 2.3X more engagement than those without images. On Instagram, photos showing faces get 38% more Likes than photos not showing faces.
- Buffer reports that tweets with images received 150% more retweets than tweets without images.