Whether you have a blog or are contemplating one, you need to have a plan and tactics to focus on. Here are some things to think about to get the most of your blogging efforts.
Have a Strategy
- Define (or refine) your purpose and goal(s)
- Know what you want to write about (as specific as possible) – define categories and any campaigns you want to cover
- Define your target reader
- Research what other bloggers are doing and define how you will differentiate
- Develop an editorial calendar that defines your categories, sources, publishing cadence, and anything else you need to have a helpful guiding road map
Set Aside Resources
Your plan will help you to understand the resources you need to make your blog a success. You will need to set aside the time needed for success. This can be time to plan, research posts, write, woo guest bloggers, interact with followers, and more. If you don’t plan for the resources you need, your strategy is going to fail.
Promote Your Content
Sharing your latest post on your social channels is a no-brainer, but you can do much more to promote your blog and your posts.
- Be sure to use your blog’s search engine optimization (SEO) features on every blog post. These tools may be built-in or you may need to add them. Search “optimizing SEO” for the blog platform you use and follow the best recommendations you find.
- Specifically ask people in your network to comment and share posts that you think are particularly relevant to them. This is an especially easy ask for anyone you mention or link to in your post.
- Monitor other blogs, LinkedIn posts, etc., and, when you have a relevant post to share, comment with information as well as a link to your most applicable post.
- Look for blogs that will re-purpose content and submit your best posts. Be sure to wait at least two weeks so the content is no longer actively crawled by search engines.
- Revisit, refresh, and repost content. Make a connection to a current trend or development. Use fresh keywords. That great post you wrote a year ago is not getting much traffic, so get it back into the stream of recent content.
Find websites that are related to your blog topic and ask for a link to your blog. You can also offer to provide your content as an ongoing RSS feed. Do this in a personal email or phone call addressed to a point of contact that you are able to identify. Getting a standing link to your blog from a related website really helps your visibility on the web and gives you access to a new group of readers.
Pay Attention to Your Metrics
Understand what content is bringing readers to your blog. This tells you what you need to write about more often. Posts that result in a dip in traffic may indicate a lack of interest or a bad day/time to publish content. Gain insight from the numbers and trends.
Monitor Google to stay on top of trends in your topic area so you can be sure to be part of emerging conversations.