Social Posts: Getting the Timing Right

header clockBeing at the right place at the right time can make or break our communication efforts. So it is natural to want to post to social media at the “right” time. The answer varies by your business and your goals, but here’s some guidance to help you.

Beyond accounting for time zones, timing depends on the social channels you’re using, your target audience, your content (work life or personal life?), and your goals.

Below you’ll find the latest evidence on the best times to post to Facebook, Twitter, LinkedIn, and Instagram.

Facebook

The best time to post on Facebook is 3 p.m. on Wednesdays. Other optimal times include noon-1p.m. on Saturdays and Sundays and 1–4 p.m. on Thursdays and Fridays. (Hubspot)

Content posted on Thursdays and Fridays, and weekdays from 1–4 p.m. tend to see the highest click-through rates. On Fridays, Facebook use spikes by 10%. Since people tend to be happier on Fridays, QuickSprout suggests posting funny or upbeat content that day.

The worst times to post on Facebook are weekends before 8 a.m. and after 8 p.m, according to SurePayroll’s research.

Twitter

The best times to post on Twitter are weekdays from noon–3 p.m.

According to CoSchedule, B2B content performs 16 percent better during business hours, whereas B2C content performs 17 percent better on weekends. For B2B organizations, click-through rate is highest on Wednesdays. For B2C organizations, the click-through rate is highest on Wednesdays and the weekends.

LinkedIn

The best time to post on LinkedIn is Wednesday from 5-6 p.m. Other optimal times include Tuesdays from 10–11 a.m., and Tuesdays, Wednesdays, and Thursdays from 7:30–8:30 a.m., noon, and 5–6 p.m. (Hubspot)

The worst time to post on LinkedIn is between 10 p.m. and 6 a.m.

Instagram

Post to Instagram on Mondays and Thursdays, except between 3–4 p.m. Videos tend to perform best on weeknights between 9 p.m. and 8 a.m., according to TrackMaven.