While everyone seems to think that writing headlines like the one on this post is on trend, many are under the false impression that email is no longer an effective strategy. Wrong.
Email is one of the first–and may still be the best–digital strategies for reaching and engaging with your audience. In fact, the most recent data from McKinsey & Company, a global management consulting firm indicates that email marketing is nearly 40 times more effective at acquiring customers than Facebook and Twitter combined.
If you don’t have an email newsletter, make 2016 you year to develop one. If you have a newsletter, invest energy into refreshing the look and the content. Your time will be well spent.
Here are the top 6 things an email newsletter can do for you:
- Get your brand into the right inboxes. Email newsletters can have a look and feel that puts your brand right where people spend much of their time online.
- Make you mobile. Email is one of the first and most commonly used tools on mobile devices, which are increasingly used by everyone.
- Share your content. Your email newsletter is a great opportunity to share (and re-share) your best content, giving your audience another chance to see it.
- Make you real. Email feels more personal and subscribers respond to that. You can personalize the content and, for larger audiences, segment to target specific interests.
- Connect with everywhere. A newsletter can connect users to your website, social channels, and any other place where you want to engage. It’s your launchpad to wherever you want to take people.
- Test ideas. Email newsletters are a great place to test images, subject lines, article heads, and more. Make changes and see what the data tells you. In fact, getting measurement data for email is built into most programs that help you manage your templates and lists.
What’s your favorite tool for creating an managing an email newsletter. Please share in the comments here.