Here’s a little secret: succeeding on social media isn’t complicated. It’s like any other interpersonal relationship you have. You just have to be real to get people to be real with you.
You can make it more complicated, or you can follow these four (really) simple steps to success:
Social media is all about being personal. To attract and get the interest of your connections, contacts, etc. you have to be a person that other people are interested in. You wouldn’t walk into a business networking event and open a conversation with “buy my ___”; don’t do that on social media either.
Be a person. Share stories from your life – at home and at work. While avoiding the pitfalls of TMI, let the people you are connected with get to know you as a person. That’s why they call it social media. As you develop a relationship, you can add more nuances, such as asking for support for an initiative, product, or service.
And, don’t make it all about you. Including people in your posts also supports the personal dynamic you want to create. People like looking at other people.
Speaking of looking at people, social media users like looking at just about any visual. As people skim the fire hose of content at a social media site, their eyes stop at items that are visually appealing.
Visuals attract the reader’s eye. You can include your message as part of the image or use it to get people reading your content.
[Related: Eye-Catching Visuals – Yes You Can!]
Have a Purpose for Every Post
Don’t just post – communicate. Everything you share on social media should have a clear purpose. That can be to inform. It can be to draw attention to an important issue. It can be to ask for something. Be transparent about what you want your connections to get from or do with your content.
You can ask for something to be shared. You can ask readers to comment with their opinion. You can ask people to register for something you think would help them. When people act based on your content, they feel more connected and engaged; the connection becomes a two-way relationship.
Get Off the Stage and Work the Room
You have probably been told in life that it’s not all about you. It’s not on social media either. If you want people to engage with you, you need to engage with them. They are not on social to watch you on stage; they want to engage in a give and take with you.
When you receive a comment or a message from a follower, respond. When you see great content, share it. When someone asks for a comment on their content, take time to write something.
Heck, start now. Please comment on this post!