Globally, the typical user spends about 1 in every 3 minutes spent online-for a total of almost 2 hours a day-on some form of social networking. This according to GWI Social, GlobalWebIndex’s report of the latest figures for social networking behaviors and engagement levels across 34 global markets.
The report also documents that networks are capturing more user time via multi-networking, the shift to mobile-first forms of consumption, and the integration of more activities inside social media.
A summary of the report is available for free, but you have to pay for the full report. Here are some of the key findings:
- Almost all online adults have a presence on social media – with 92% having an account and 78% being an active user of at least one service.
- Facebook still has the largest user base; 85% of online adults have an account.
- Globally, around three quarters of users on most major services are buying products online each month.
- Mobile apps are fueling continued growth in users and time spent on social platforms.