SEO – Search Engine Optimization – has been a core part of getting noticed online for so long that it’s easy to take for granted. But, it is as important as ever to pay attention to the fundamentals of SEO in all of your online efforts.
It all starts with knowing the keywords that will bring the right people to your content. You want to find the words and phrases that people are searching to get to content like yours. It is important to build these words into your content and to revisit existing content to insert important keywords.
There are several tools that can help you identify and track keywords:
- Google AdWords: You need to establish an account, but you can get keyword help without having to commit to a campaign.
- Google Trends: Discover new and trending keywords.
- Ubersuggest: Offers Google trends for related keywords.
- Keyword Tool: Free tool generates up to 750+ long-tail keyword suggestions for every search term
Another great way to determine the best keywords is to watch the website and social postings of your competitors.
Additional insight is also available directly from Google. Begin typing a keyword and see the suggestions auto-populate. Each item listed reflects a trending search term or phrase.