A Marketing Sherpa Consumer Purchase Preference Survey shows that generations differ in how they like to get information when they are away from the computer. The survey compared the differences between millennials and baby boomers and found that when away from the desk, millennials are more interested in receiving email on their smartphones (53%) compared to boomers (21%).
Millennials also favor other mobile communication methods more than boomers:
- Text messages (29% millennials vs. 15% boomers)
- Company’s mobile app (20% millennials vs. 4% boomers)
- Push notifications (11% millennials vs. 0% boomers)
- In-app ads (10% millennials vs. 0% boomers)